![]() ![]() ![]() It’s a sweet, soft, and light feminine smell. Perfume product reviews confirm the correlation between sweet and fruity scents and first love.Ī caramel-scented perfume from Les Petits Plaisirs received a comment stating that “ represents the smell of first love. Sweet and fruity smells caused male participants to think of their first loves Natural smells like fresh-cut grass and the smell of food like hamburgers made female participants remember their first crushes Hot pots, Chili-peppers, and sweet and sour soup were recognized in the Southwest region Mangos, bananas, fresh juice, and pool water were favored in the Southern region Osmanthus, fresh-cut grass, and chicken soup were popular in the Eastern region Some participants recalled the smells of cleaning products and laundry detergentĬedar, firecrackers, and grilled meat were popular in the Northeast region Home cooking, including rice, fried pork, braised beef, and soup So what are the most powerful nostalgia-inducing scents among Chinese young adults? According to in-depth interview research from Daxue consulting, these were the smells that the 19 to 26-year-old participants remembered when asked about different phases in life: As such, nostalgia-inducing scents make their users happier. Although nostalgia is often associated with sadness, it has been shown to offer the mental health benefit of improving mood and is associated with emotional resilience. To capture the potential of China’s budding perfume market, brands must figure out which scents most agree with consumers. According to China Daily, less than one percent of the Chinese population uses fragrances daily. However, perfume is a relatively new market in China. Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success. So, we already know that nostalgia marketing in China is highly effective, but to tap into this market, we must ask ourselves: What are the unique nostalgia triggers for Chinese consumers? Yet this loneliness is often a nostalgia trigger, making the group a perfect target for nostalgia campaigns. Therefore, when a nostalgia campaign targets shared memories, the return has the potential to be many times larger than in an individualistic society.īut another reason nostalgia marketing works well among young Chinese adults is the emerging loneliness epidemic gripping this age group, as they often work far from home and have a hard time managing the stress of an increasingly fast-paced society. Nostalgia marketing is particularly effective on young Chinese because, due to China’s historically collective culture, Chinese tend to value collective memories and form collective identities. As such, a successful nostalgia marketing campaign successfully returns consumers to their cherished youthful years. Research shows that the brain’s feel-good chemicals, dopamine, serotonin, and oxytocin, are activated at higher levels between the ages of 12 and 22, which is why we often feel a nostalgic yearning for our teenage and early adulthood years. Osmanthus, cedar, chili-peppers, and fruit are also powerful nostalgia triggers in various regions. In-depth interview research on nostalgia triggers among Chinese millennials and Gen Zers found that sweet scents are strongly associated with first crushes. NOTES: Agarwood, Raspberry, Leather, Violet, Cypress, Lily-of-the-Valley, Vanilla, Amber, and Musk.Nostalgia marketing is very successful in China for multiple reasons, including the increasing loneliness of young adults and the importance of collective memories.ĭue to physiological reasons, smells are a powerful nostalgia trigger, offering users the mental health benefit of improved mood and emotional resilience. Our inspired expression will save you a sizeable amount of money while still guaranteeing you that you will smell absolutely divine! If London is a long ways away from you, take a metaphorical trip to this wondrous city with just a few sprays! Once Upon a Time in London is our inspired expression of London by Widian, and our chemists worked their magic to ensure that we got as close as possible to the original. While this fragrance has gotten compared to Tom Ford’s Tuscan Leather and Parfums de Marly’s Godolphin, what really separates London from the rest is the natural and exotic agarwood note. It just so happens that this fragrance contains all of these ingredients alongside juicy raspberry, smooth violet, and earthy cypress. Certain notes convey opulence and grandeur by default, and these ingredients include leather, agarwood, amber, and musk. ![]() One of these brands is Widian, and for many years, they have exhibited excellence and opulence. The United Arab Emirates have released some of the most prestigious brands in the world. ![]()
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